Occasionally I take a break from producing marine management systems and marina software to talk about what we’ve learned over the past couple of years about social media, blogging, SEO and measuring the effectiveness of various web campaigns and initiatives. In this presentation I begin with the philosophy that got me thinking differently about marketing and social media from great thinkers like Seth Godin and Josh Bernoff. I then talk about the strategies and tactics we’ve adopted to become #1 on Google in our particular search category.
For those of you that asked, here is the SlideShare upload from the presentation I gave earlier this month at the Florida Yacht Brokers Association Charter Seminar. Hope you like it. I am the first one to admit that I learn something new everyday about this stuff and I am always open to feedback.