We all know that smartphones and tablet are everywhere. But as I travel around the country visiting boatyards, boat dealers and marinas, I have noticed that very few business operators are taking advantage of this phenomenon and utilizing these devices to boost margins and efficient.

I was recently asked the the Marine Retailers Association of America (MRAA) to write a series of blog posts outlining how marine businesses can use mobile devices to empower their workforce and drive customer loyalty while improving internal efficiencies. The first post in this series lays out the primary benefits of using mobile devices in a boat dealership or boatyard. It boils down to the three C’s: Communication, Collaboration and Control.

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