Our focus in 2011 is our Customers, our Culture, and our Team. We believe this is the right platform for growth. Stealing a page Tony Hsieh’s wonderful book Delivering Happiness, we believe that focusing on “Customer Service” far outweighs trying to leapfrog competitors with features and flashy ads. Referrals are the life blood of our business and at the end of the day we must “keep our promises” and deliver exemplary customer service to continue to grow.

We launched two major initiatives that will take full shape in 2011 to resonate around our core mission of “helping our customers be more efficient so they can deliver world-class customer experiences”.

1.      We have developed a WebConnector that opens DockMaster up to a whole host of web-based applications. Similar to Apple’s AppStore, Exuma is partnering with companies who have developed web and mobile applications for lead management, online parts sales (eCommerce), mobile time tracking, ePayments and web-based slip reservations. Furthermore, dealers can license Exuma’s WebConnector to create their own DockMaster apps and therefore leverage the wealth of content DockMaster manages. The combination of our WebConnector along with our LeadMaster CRM product have the potential for helping dealers evaluate the ROI of various lead and social media marketing programs.

2.      We have re-doubled our efforts to bring far more service offerings to our dealers. We believe that solutions, not technology solve business problems. Exuma has partnered with Advanced Dealer Solutions to offer a complete set of service offerings that go beyond the dealer management system. These services include ADS Market Reach to assist dealers with both e-mail and letter generation campaigns, ADS Social Media Services to help dealers leverage the vast potential of social marketing communications, ADS Customer Reach Surveys, ADS Alerts – a proactive dealer management support service that alerts dealers of financial, inventory and lead management concerns and lastly ADS Remote CFO Services.

As dealers, boatyards and marinas evaluate the various systems available today, we believe that the stability of the platform and the continued work that goes into improving the core software is of the utmost importance. The risk in buying a new or unproven system can actually decrease a dealer’s efficiency and profits. We have the unique advantage of being able to add new technology to an already proven dealer management system.