I am juggling some interesting opportunities at the moment. None of which are really “in line” with my core business. I spoke a fellow Twist Producer about one particular opportunity and told him I was going to pass. His comment to me was, “it’s difficult to keep centered when things like that show up”.
Keeping centered. What a concept. It got me to thinking whether these opportunities that keep surfacing are really good things I should focus on OR whether its the RESISTANCE (as Seth Godin calls it) trying to de-focus me from what’s important.
If you are interested in a quick read about the resistance and how to over come it check out “Do The Work“.
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Hey Cam,
Interesting thoughts here. We struggle with this ourselves quite a bit. In general, we give a bit more weight to those projects or opportunities that are complimentary to our core business. It helps when we can use some of our skills from the core on the new project or when we can share audience/readers/subscribers between the two. That always tends to bring up NEW questions. (Should it be branded separately? Should it be another leg of our current brands? etc.)
We also try to ask ourselves the question, “Do I REALLY want to focus on this? What’s my potential ROI…would I be much better serving my clients/audience by focusing on what I’m currently doing or branching out?” If there’s not a fairly compelling reasons to branch out in the new direction in terms of diversity or ROI, we scrap the idea, usually.
Great thoughts Justin. Thinking about “time” as an asset that needs to be protected and carefully allocated is something I’ve been doing lately. It goes to your point of whether what you are contemplating is something you really want to focus on (or even “should” do).